Her introductory collection Emoticore remains a thoughtful and cheeky commentary on the expression of feelings from the banal to the intimate through the language of emoticons. Since Alison’s first collection, which stands as her signature today, the line has evolved to include collections based on themes from Casino to Secret Garden, while always remaining playful in its approach. Alison Lou’s FW '17 collection, Mama Mia, was dreamed up after a summer trip to Italy. The collection consists of designs inspired by everyone's favorite pastas - farfalle, penne, and spaghetti to name a few. Most recently, Alison Lou has added a wide variety of updated classics to their core collection such as signet rings, pendant necklaces, and diamond hoops, all with enamel accents which are a brand staple.