Alison Chemla is the Creative Director and Designer of Alison Lou, a fine jewelry brand based in New York City inspired by the deceptive simplicity of modern communication and beyond.
Her introductory collection Emoticore remains a thoughtful and cheeky commentary on the expression of feelings from the banal to the intimate through the language of emoticons. Since Alison’s first collection, which stands as her signature today, the line has evolved to include collections based on themes from Casino to Secret Garden, while always remaining playful in its approach. Alison Lou’s FW '19 collection, Mama Mia, was dreamed up after a summer trip to Italy. The collection consists of designs inspired by everyone's favorite pastas - farfalle, penne, and spaghetti to name a few. Most recently, Alison Lou has added a wide variety of updated classics to their core collection such as signet rings, pendant necklaces, and diamond hoops, all with enamel accents which are a brand staple.
Since it’s birth, Alison Lou has garnered press from both the editorial end including Vogue, WWD, InStyle, Harper’s Bazaar and Elle and celebrities like Blake Lively, Beyonce, Rihanna, and Amy Adams.
In the Spring of 2018, Alison launched LOUCITE, a diffusion collection of hoop earrings made of lucite and hand-painted enamel in a wide variety of colors and sizes. LOUCITE quickly established a strong following especially amongst the celebrity set. It has been seen on Emily Ratajkowski, Selena Gomez, Lady Gaga, Gigi Hadid, Tracee Ellis Ross, Celine Dion, and many more.
Alison continues to approach Alison Lou with a sense of humor and an appreciation for luxury as her brand expands. You can find Alison Lou in top retailers around the world such as Net-a-Porter, Broken English, and Twist.